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Advertising
MD-Websites.com
provides advertising services in conjunction with our web site
development services. We can help your web site get noticed by
offering advertising packages to our web site development clients.
We can design a new logo for your practice promoting your web
site. From business cards to brochures, we can get it done for
your practice. It is important to keep a consistent message for
people to notice you. Your practice is a business and branding
is essential in distinguishing yourself from other practices.
By letting us do the work, you can be assured of having a professional
image of your practice displayed throughout your web site and
print mediums.
Your
web site could be the best designed most comprehensive web site
on the Internet but it would not be very useful if your customers
were not able to find it on the Internet. Search engine submission
is an integral part of having a successful web site.
We
offer detailed submission of your web site to the major search
engines. We can submit your web site to well over 1500 search
engines. Each search engine ranks and lists web sites differently.
We keep up with the latest changes in order to better serve our
clients needs. Contact us to help your
site get on a search engine.
Website
Promotion
Achieve
higher rankings in Search Engines
There
are several techniques that can be customized for specific search
engines that can raise your rankings. Most major search engines
work on the same principal but rank the web sites according to
their own parameters. We offer these services and can be contracted
to help you achieve the higher rankings in different search engines.
The
following are some examples of the services we offer. Contact
us for a free review of your web site.
Build
‘mini’ web pages. These are multiple entrances to your
web site that can be customized for particular search engines
in order to get higher rankings. The idea is that you can optimize
a page from your site so that it will rank higher on Atavist's
search engine, for instance, and then submit that page only to
Alta Vista.
Revise
your web site's keywords. We can thoroughly review your site and
optimize the content and code for search engines. Submitting your
site is just one step in the process of achieving higher rankings.
The technology also includes clustering, relevancy ranking, meta
tags and more.
Manually
submit your site to the top search engines each month to achieve
higher rankings. This is much more effective than just one submission
or submitting the website with a computer program.
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Other
ways to increase traffic to my site
There
are many ways that can help you generate traffic to your web site.
Some of the more common ones include e-mail marketing, banner
advertising, and newsgroups. Traditional advertising is also a
very effective means of driving traffic to your site. Always remember
to imprint your domain name on your business cards, marketing
materials, brochures and ads. There is a wealth of resources on
the Web that can potentially increase visitors to your site. Contact
us to see how we can help you increase traffic to your site.
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Web
Site Marketing Tips
A
MD-Websites.com designed web site is a fantastic tool for any
medical practice or healthcare organization, but its benefits
are maximized when patients and clients visit the site often.
Here are some helpful suggestions to help you optimize your web
sites value by extending its reach.
Include your web site address (www.your-domain.com) on your printed
materials.
This
includes your business & appointment cards, Rx forms, company
letterhead, etc. Web site addresses are now as common as fax numbers
-- patients will look for them on these materials. MD-Websites.com
can help design stationary that will be consistent with your web
site.
Advise your current patients and customers of your web site --
each time someone in your organization speaks with them.
Let
patients know what information is available from your web site.
Referrals are probably your best means of new business; existing
patients will be the ones to pass along the information to others
when they refer your organization.
When submitting information to other organizations, such as insurance
companies, be sure to include your web site address.
Find
a place to write your web address -- even if there is no category
for web site address on the form -- especially insurance companies
with whom you participate. The next time a Provider Directory
is published your web address is likely to be included. Additionally,
many HMO's have a Provider Directory area at their own sites with
links to participating healthcare organizations. Whenever your
web address in included in a listing, prospective patients are
able to obtain far more information than what they could gather
from just an address and telephone number.
Invite people to use your e-mail address whenever possible - it's
a built-in advertisement for your web site.
Whenever
you provide your e-mail address or send someone an e-mail transmission,
you also advising them of your web site address! Not to mention
that e-mail is also an incredibly fast and economical way to send
information .
Advise any professional organizations with whom you are affiliated
of your web site e-mail addresses.
It
may sound simple, but basic networking works. Make sure that all
your professional membership associations are aware of your web
site. If the membership organization has a web site they are probably
looking for other web sites to with which to link. You might also
find that your membership organizations begin to send you e-mail
concerning upcoming events and activities. Broadcast e-mail notifications
are a fraction of typical mailing costs.
Keep your Web site fresh with the latest news stories or an events
calendar.
Now
matter how good your web site looks, visitors will become bored
with it if it never has anything new to say. Document a new procedure,
provide a new Before & After example or case study. If your
organization sponsors or participates in any events such as a
blood drive or the M.S. Walk update them on the Events Page.
Contact
Your local Newspaper business section to promote your new web
site.
Some
local newspapers will advertise your new web site free of charge.
These newspapers report new happenings with local business. You
can contact them to tell them of your new web site, relocation
of an office, or opening of a new office. Most papers will publish
a paragraph about your practice with all your information. Don't
forget to include your web site address.
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