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Web
site Marketing Tips
A
MD-Websites.com designed web site is a fantastic tool for any
medical practice or healthcare organization, but its benefits
are maximized when patients and clients visit the site often.
Here are some helpful suggestions to help you optimize your web
sites value by extending its reach.
Include your web site address (www.your-domain.com) on your printed
materials.
This
includes your business & appointment cards, Rx forms, company
letterhead, etc. Web site addresses are now as common as fax numbers
-- patients will look for them on these materials. MD-Websites.com
can help design stationary that will be consistent with your web
site.
Advise your current patients and customers of your web site --
each time someone in your organization speaks with them.
Let
patients know what information is available from your web site.
Referrals are probably your best means of new business; existing
patients will be the ones to pass along the information to others
when they refer your organization.
When submitting information to other organizations, such as insurance
companies, be sure to include your web site address.
Find
a place to write your web address -- even if there is no category
for web site address on the form -- especially insurance companies
with whom you participate. The next time a Provider Directory
is published your web address is likely to be included. Additionally,
many HMO's have a Provider Directory area at their own sites with
links to participating healthcare organizations. Whenever your
web address in included in a listing, prospective patients are
able to obtain far more information than what they could gather
from just an address and telephone number.
Invite people to use your e-mail address whenever possible - it's
a built-in advertisement for your web site.
Whenever
you provide your e-mail address or send someone an e-mail transmission,
you also advising them of your web site address! Not to mention
that e-mail is also an incredibly fast and economical way to send
information .
Advise any professional organizations with whom you are affiliated
of your web site e-mail addresses.
It
may sound simple, but basic networking works. Make sure that all
your professional membership associations are aware of your web
site. If the membership organization has a web site they are probably
looking for other web sites to with which to link. You might also
find that your membership organizations begin to send you e-mail
concerning upcoming events and activities. Broadcast e-mail notifications
are a fraction of typical mailing costs.
Keep your Web site fresh with the latest news stories or an events
calendar.
Now
matter how good your web site looks, visitors will become bored
with it if it never has anything new to say. Document a new procedure,
provide a new Before & After example or case study. If your
organization sponsors or participates in any events such as a
blood drive or the M.S. Walk update them on the Events Page.
Contact
Your local Newspaper business section to promote your new web
site.
Some
local newspapers will advertise your new web site free of charge.
These newspapers report new happenings with local business. You
can contact them to tell them of your new web site, relocation
of an office, or opening of a new office. Most papers will publish
a paragraph about your practice with all your information. Don't
forget to include your web site address
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